While working at Moncur, I was asked to evolve the brand to be more modern and sophisticated. The goal for the logo was to walk the line between being a loose signature and a uniform script lettering style.
The brand was designed to be black, white and silver so client work could stand out in full color. It was also designed to be a brand that designers could play with, creating artwork out of the logo in many different ways. This brand identity was a 2016 Gold Hermes Award Winner.